Effective date: October 3, 2026
This Privacy Policy explains how TrueHands (“TrueHands,” “we,” “us,” or “our”) handles information when you use the TrueHands mobile application, this website, and related support services.
Information you choose to add
Depending on the features you use, TrueHands may store information including:
- Horse identity, ownership, registration, purchase, veterinarian, farrier, feed, health, and other profile details.
- Measurements, weight estimates, calibration details, photos, notes, and measurement history.
- Appointments, care events, race or competition records, injuries, feed changes, and attachments.
- Ride routes, location points, distance, duration, speed, ride photos, and related notes.
- Coggins records, veterinary records, contact records, scanned pages, photos, videos, PDFs, and other documents.
- Expenses, income, prize winnings, descriptions, dates, categories, and financial summaries.
- Your name, email address, contact details, and message when you contact support or submit feedback.
Camera, photos, files, and depth data
TrueHands may request access to the camera, photo library, Files, and supported-device depth or LiDAR features so you can take profile and measurement photographs, scan documents, attach media, place measurement landmarks, and calculate estimates. These permissions are used when you choose the related feature. You may also choose to duplicate measurement photos to your Photos library.
Location and Ride Tracker
If you use Ride Tracker, TrueHands requests precise location access to record a route, distance, duration, and speed. With your permission, tracking may continue while the app is in the background or the device is locked. Location is used to provide the ride you requested and is stored with that ride record. You can control location access in iPhone Settings.
Private iCloud sync and on-device storage
TrueHands automatically syncs app records through your private Apple iCloud account using CloudKit. Synced information may include profiles, photos, measurements, diets, events, rides, appointments, documents, and finance records. Apple processes this information under its own terms and privacy practices.
If iCloud is temporarily unavailable, TrueHands may keep a secure on-device copy and resume syncing when possible. Device backups may also include app information according to the Apple backup and privacy settings you control. TrueHands does not use your private horse records for advertising.
Social accounts and shared content
Social features use Google Firebase services separately from your private iCloud horse records. We process your account email and authentication information, user ID, username, display name, profile details and photo, privacy choices, friendships, requests, group memberships, posts, uploaded images, messages and shared ride summaries to provide the community features you choose. We also record the version of the Terms of Use you accept and the time of acceptance with your account.
Your selected audience, group membership and message recipients determine who can see shared content. Your private horse records are not automatically published to Social. Shared content can be copied or captured by recipients. Messages are stored by our service; do not assume they are end-to-end encrypted.
Notifications and content safety
Firebase Cloud Messaging and Apple Push Notification service process device registration identifiers to deliver enabled social notifications. Appointment reminders are scheduled on your device. You can change notification categories in TrueHands Settings and device permissions in iPhone Settings.
Images uploaded to the community may be processed using Google Cloud Vision SafeSearch to identify potentially inappropriate content. Flags and user reports may be reviewed by TrueHands administrators, and report details may be delivered to our support inbox. We use this information for moderation, abuse prevention and safety. Private horse images are not submitted for this screening unless uploaded to community features.
Optional app analytics
TrueHands uses Google Analytics for Firebase only when you choose Allow Analytics or enable Share Usage Analytics in Settings > Privacy. You can use the app without enabling analytics and can turn it off at any time.
When enabled, Google may collect app interactions, sessions, app and device information, an app-instance identifier, approximate location derived from a masked IP address, and in-app purchase or subscription events such as product identifiers and prices. The app-instance identifier allows events from the same app installation to be associated. TrueHands does not send horse profiles, ride routes, measurement photos, documents, or the contents of your financial records to Google Analytics.
We use this information to understand app usage and improve TrueHands. Google processes analytics data under its applicable terms and privacy practices. Personalized advertising and advertising consent settings are disabled in the app; TrueHands does not access Apple's advertising identifier (IDFA). Turning analytics off stops further analytics collection and resets the app's local analytics data. It does not automatically delete data previously received by Google.
App-install campaign measurement
TrueHands uses Apple's SKAdNetwork for privacy-preserving measurement of app-install advertising campaigns, including Google Ads. Apple may provide delayed, limited attribution reports to participating advertising networks. This process operates separately from the optional Google Analytics setting and does not give TrueHands access to your advertising identifier.
For information about Google's processing, see Google's Privacy Policy. Contact us with questions about analytics data or deletion requests using the address below.
Purchases and Premium access
Paid subscriptions, purchase restoration and eligible redemption offers are processed through Apple’s App Store systems. The automatic 14-day Premium preview is managed by TrueHands using a locally stored start date, including secure device storage to preserve the preview status. TrueHands receives the information needed to determine whether app features are available, such as product and entitlement status. We do not receive your full payment-card number from Apple.
Exports, sharing, and transfers
Information leaves the app when you choose to share, print, export, save to Files or Photos, send a report, submit feedback, or create a TrueHands horse-transfer file. Transfer files can contain the selected horse’s profile, photos, measurements, timeline, documents, appointments, rides, and finance records. Review the destination and recipient before sharing.
Feedback and support
If you email us or use a feedback feature, we receive what you choose to provide, which may include contact details, a message, device model, operating-system version, diagnostic context, or attached records. We use it to respond, troubleshoot, improve TrueHands, and evaluate Beta performance.
How we use information
- To provide profiles, planning, rides, records, measurements, documents, finances, sync, exports, and other requested functions.
- To confirm access to free or Premium features.
- To respond to questions and support requests.
- To investigate bugs and improve usability, reliability, and measurement performance.
- To protect the app, website, users, and our legal rights.
How information is shared
We do not sell personal information or use private horse records for targeted advertising. Information may be processed by Google Firebase and Cloud Vision to provide authentication, community storage, notifications, optional analytics and image screening; by Apple to provide iCloud, push notifications and App Store services; by providers that deliver and protect this website or support communications, when you direct us to export or share it, or when disclosure is required by law or necessary to protect safety and legal rights.
Website information
Our hosting provider may process basic technical information such as IP address, browser type, requested pages, timestamps, and security logs to deliver and protect this website. This website includes a Google tag for advertising measurement, which can process browser or device identifiers, page interactions and related technical information under Google’s privacy practices. This website tag is separate from the app’s optional analytics setting. The website feedback form prepares an email in your own email application; it does not silently submit a database form.
Retention, correction, and deletion
You can edit or delete many records in the app and can delete a horse and its associated data after confirming the action. Because records sync through iCloud, changes and deletions may propagate to other signed-in devices. Export anything you need before deletion. Apple-controlled backups or previously shared files may remain according to their own settings and retention rules. Support correspondence may be retained as reasonably necessary to respond, maintain business records, improve the service, or satisfy legal obligations.
Community correction and deletion
You can edit your Social profile, remove content through available controls, block users and request account deletion in the app. Clearing notification history or hiding a conversation does not necessarily delete the underlying invitation or another participant’s copy. Account deletion removes associated community data through our deletion process; copies retained by recipients or exported outside the service may remain. Limited records may be retained when necessary for security, preventing abuse, handling disputes or meeting legal obligations. Contact us for access, correction or deletion assistance.
Children’s privacy
TrueHands is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Contact us if you believe a child has provided personal information.
Security
We use reasonable measures designed to protect information, but no device, transmission, cloud service, or storage method can be guaranteed completely secure. Protect your Apple account and device with strong credentials and keep iOS current.
Changes to this policy
We may update this policy as TrueHands develops. The effective date above identifies the current version. Material changes will be communicated as appropriate.
Contact us
Questions about privacy can be sent to Contact@truehandsapp.com.